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Lady Gaga has sold record breaking number of copies of its new album, “Born This Way.” Her album sold an ineffable 1.1 million copies, setting up another new record last week. This time it was a digital sales record, and was somewhat supported by Amazon.com. It was declared by Billboard on Tuesday that "Born This Way" made its debut in the charts straight at No. 1 on the Billboard 200 album chart, which consequently led it to be the 17th album to be able to sell a complete one million copies in its first week. These statistics were provided by SoundScan, which is keeping sales records since 1991. 
Image via WikipediaThe symbol of pop dance, Lady Gaga, has become the fifth female who sold more than a million copies of her album since the record-keeping of SoundScan. The debut album of Lady Gaga, which was also a No. 1 album on the charts, also holds the record of selling most copies in a debut by any artist, beating the March 2005 release of 50 Cent's "The Massacre," which sold 1.14 million. The previous album to sell a million copies was Taylor Swift's "Speak Now," released in November last year. Amazon is believed to have a helping hand in Lady Gaga’s record breaking sales, as it attempted to gain more customers by pricing the album at a retail of only 99 cents on last Tuesday and Thursday. This offer helped towering the sales "Born This Way" as it made extraordinary digital sales of around 662,000 copies. The figure was three folds than the estimated sales predicted by the Universal Music Group. Amazon alone was able to sell a total of 440,000 copies.
The latest Lady Gaga collaboration in web marketing involved a commercial ad for Google Chrome, having a slogan which says: “The web is what you make of it.” It is an ordinary advertisement of Google’s web browser, though when you relate it with Lady Gaga, it means much more. Lady Gaga has, this time, taken over the entire web to design such an unavoidable marketing display for her new album, Born This Way, that even her critics appreciate her endeavors. ![Lady Gaga performing]()
Image via Wikipedia Her web promotional campaign till the album release date of 23rd May, and even after that, has been commended by almost everyone. There is no doubt in asserting that Lady Gaga is a pure trendsetter, and this time she has set a massive trend for all her fellow stars in the industry on how to use the web in different ways to have digital and social media in promoting themselves and connect with fans. The 25-year-old superstar has kept her grip on the web since day one, which has led her to be a pro on all major social networking website. Just last year, Lady Gaga set a record to be the first artist reaching 1 billion views on YouTube, while she surpassed the President Barack Obama’s 10 million Facebook fans to reach another new record of almost 35 million Facebook Fans. While just very recently, her latest record was to be the first Twitter user to gain 10 million followers.
Lady Gaga's extremely anticipated latest album, titled "Born This Way," has found its way on the Internet on Wednesday i.e. five days earlier than its official release date of 23rd May, 2011. Image via Wikipedia
The complete album, with all 14 songs, was exclusively streamed on Wednesday in Europe through an online website to its wide range of readers of Metro, which is a London-based free newspaper. Lady Gaga also guest-edited the newspaper edition published on Monday, as a part of her promotional deal for her new album. On the same day, i.e. Wednesday the 18th, the music streaming service Spotify streamed the album for its premium subscribers of Sweden, Norway, Spain, the Netherlands and Finland. It was not too late after that, when all the songs of her album had been pirated for free preview on the worldwide web. This also gave the opportunity for her native country fans to not only hear all the songs but also review them online. Four singles of the third Lady Gaga album were already released in the U.S., as its title track sold a record breaking one million copies within five days making it the most fastest-selling single ever in iTunes history. As for the reviews, Rolling Stone magazine published an elaborated track by track review this Wednesday, asserting that regardless of the leaks Lady Gaga had "still managed to pack in some surprises". While Entertainment Weekly referred to the album as "an inconsistent blend of icy techno-pop and greeting-card empowerment that's more a triumph of production than songwriting." Dan Martin, representing a British music website NME.com, spoke about album in these words: "It’s like a relentless torrent of heavy metal rave pop." Martin further mentioned that "Born This Way" is "an exercise in the pushing of everything to its ultimate degree. And for all the black, white and silver, it passes that test with flying colors."
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Lady Gaga will now be making an abrupt stop on her glamorous world tour as the pop tour de world, iconic for her bold and blunt style and will once again be the star of this week, gathering her loyal fans towards a brand new initiative on FarmVille, called GagaVille. This new deal has recently been finalized with Zynga, one of the largest name in online gaming on social networks and otherwise, and the zenith of pop industry, Lady Gaga. It has been announced, so far, that Lady Gaga will be appearing in this new game in her own unique way; wearing a hamlet within the Zynga universe. 
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The virtual world of GagaVille will be born worldwide on 17th of May, which is eminent to give out its own kind of digital outlandish farm vibe with Gaga's trademark. This implies that this new game will include as out of the world stuff as "crystals, unicorns and sheep on motorcycles." The root of this new venture and partnership is actually based in a Facebook-based promotional tie-in for the singer’s upcoming and largely anticipated album, Born This Way.
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