Image via WikipediaLady Gaga has sold record breaking number of copies of its new album, “Born This Way.” Her album sold an ineffable 1.1 million copies, setting up another new record last week. This time it was a digital sales record, and was somewhat supported by Amazon.com. It was declared by Billboard on Tuesday that "Born This Way" made its debut in the charts straight at No. 1 on the Billboard 200 album chart, which consequently led it to be the 17th album to be able to sell a complete one million copies in its first week. These statistics were provided by SoundScan, which is keeping sales records since 1991.
Image via WikipediaThe symbol of pop dance, Lady Gaga, has become the fifth female who sold more than a million copies of her album since the record-keeping of SoundScan. The debut album of Lady Gaga, which was also a No. 1 album on the charts, also holds the record of selling most copies in a debut by any artist, beating the March 2005 release of 50 Cent's "The Massacre," which sold 1.14 million. The previous album to sell a million copies was Taylor Swift's "Speak Now," released in November last year. Amazon is believed to have a helping hand in Lady Gaga’s record breaking sales, as it attempted to gain more customers by pricing the album at a retail of only 99 cents on last Tuesday and Thursday. This offer helped towering the sales "Born This Way" as it made extraordinary digital sales of around 662,000 copies. The figure was three folds than the estimated sales predicted by the Universal Music Group. Amazon alone was able to sell a total of 440,000 copies.
This technique of Amazon.com to benefit from one popular album, by lowering the price, has worked successfully as it gained it a lot of attention. Amazon had hoped to use this technique into boosting its sales, as it keeps on racing with its rival online market, Apple's iTunes. Although a group of market analysts also assert that this tact used by Amazon is actually a little too controversial for the service. They stated that such sheer loss of several dollars for just an album is probably not a worthy investment. The physical outlets selling the album were also surprised by the advantages the offer brought the online retailer.
Having said that, such stunts are not new for Amazon at all, it is known for its dramatic price cuts, often always implemented regularly on the new and popular album prices.
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