Image by 3 Sverige via FlickrAfter having an astonishing success with "Facebook Phone," INQ Mobiles, the mobile maker most popular for its social tempt in manufacturing designs, has new ventures at its hand. It has collaborated previously with Facebook to launch its INQ Cloud Touch, an Android smartphone with immense Facebook integration. Just this Monday, INQ Mobile announced that its new venture will also involve Foursquare; it was declared that both companies will join forces with the same home screen experience which INQ mobile has kept in its Android devices lineup. This new Foursquare deal will allow the mobile have greater help in discovering and exploring nearby places via Foursquare than ever before.
This new deal will offer the same OS-level Foursquare integration, like it has done previously with Facebook integration in the INQ "Facebook Phone." It will provide the maximum deepest Foursquare integration giving the users instant access to share their location and recommend features. The official Foursquare blog explained that "Because it’s built directly into the Android system, you can check in and explore without even firing up the application." Whereas, the press release of INQ Mobile reveals that "Users will be able to swipe back and forth between Facebook and Foursquare home screens, depending on what they are doing, what they are looking for and who they want to connect with."
In the next future endeavors of INQ Mobiles, they have indicated towards a new set of super-socialized INQ handsets which will multiply the charm of the Facebook and Foursquare set of mobiles. Whereas, in this new mobile both Facebook and Foursquare and going to be rivals for more user attention on INQ devices' dual home screens. Even though the competition is not that fair as one company has almost one billion users to look forward to, while other rests with ten million. However, INQ Mobile keeps both the social networks on the same ground when it comes to decision making, especially while choosing the services for location arena. And surprisingly INQ has selected Foursquare to run its phones' location services, not Facebook.
In case we estimate the extent of effect this choice will bring to both the companies, it shall be pointed out that INQ's devices have very limited carrier support and are currently unavailable in the United States. Hence, for the time being, this selection of Foursquare by INQ will effect very minutely in the social networking hierarchy.
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