Image via CrunchBaseSupplementing all the previous stories being published for weeks, Twitter has finally announced that it is going to acquire the popular third-party app, TweetDeck. It was first revealed in early May by Mike Arrington, who claimed that the deal is quite confirmed, referring to it “as good as done.” However, the news was still being considered as a rumor, since it was not announced by either of the two companies were as they decided to delay the publicly release of the numbers. Finally it was revealed today, announced by both CNN and CNET, that TweetDeck has now been acquired by Twitter Inc. in exchange price of $40 million. Even though the news is still not confirmed or announced by Twitter Inc. but according to the brevity of the news and the sources close to the deal, it’s done.
Image via CrunchBaseThe acquisition of TweetDeck by Twitter was not just a simple result of investment plan; it has its own story starting from February. Many inside sources confirmed that that TweetDeck is in the last stages of negotiating a deal with Gross’ UberMedia, the suspected price of this deal was expected to be somewhere in between $25 and $30 million. It was these rumors which put Twitter Inc. into immediate action and it apparently hammered itself with a non-deniable counteroffer. This offer was considerably much better than UberMedia could have offered and proved be the one that TweetDeck couldn’t have refused.
Hence, it will not be wrong to say that Twitter was extremely uncomfortable with letting other third-parties, like UberMedia, gaining more power and accumulating their each other’s market share. Twitter is playing safe and not giving a chance of a possible rivalry among its own subsidiaries. Twitter remains very cautious to not to allow any unnecessary Twitter-related startups and products to be falling in someone else’s hands, not until Twitter holds its supreme control over microblogging. Mike started to report in early May, that his sources have indicated that this quick and undeniable bidding of Twitter was only because it did not want UberMedia to close the deal, as it would have given them much more leverage over Twitter.
Contrary to the policy of Twitter, Nova Spivack, a technology entrepreneur, thinks differently for this acquisition of TweetDeck by Twitter. He though it would have been much better for Twitter to not buy TweetDeck in such hurry as the money could be better spent elsewhere.
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