Thanks to the hugely successful addictive games such as Farmville and Mafia Wars, firmly established third-party publisher Zynga has this week expanded its boundaries by acquiring development studio Newtoy Inc.
Newtoy was founded by two brothers Paul and David Bettner, who are also the contributes to the of real-time strategy Halo Wars, a game on Xbox 360, before they attempted to open the doors of their newborn studio in McKinney, Texas, in around 2008. Whereas, since then, Newtoy has really made a name for itself within the hugely competitive industry of popular ‘Games With Friends’ franchise, which large variety of games, including Scrabble-esque iPhone games such as ‘Words With Friends’ and ‘Chess With Friends’.
Although, as like any other financial decision, details of financial aspect of the deal have not been revealed, Zynga has just confirmed that Newtoy Inc. will be renamed as the ‘The Zynga with Friends Studio’ from now onwards.
“The Zynga With Friends Studio will build on the Newtoy legacy of creating approachable, highly social games that are accessible to anyone from anywhere,” trumpeted Paul Bettner, who will now serve as vice president and general manager of the newly named studio.
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