Different analytical assessments have indicated that newly released Apple’s iPad is slowly over taking entire market share of Amazon’s Kindle. This Tuesday, an analyst announced that the Amazon e-reader has a “rapidly diminishing lead” over the Apple tablet. The market share of iPad’s e-reader has increased twice as much as in August, while on the contrary, Kindle’s 62 percent of the market share has now been beaten down to 47 percent over the same time period till November.
ChangeWave conducted a recent poll of interested consumers who use e-readers, and they concluded that the iPad’s market share rose from 16 percent in August to 32 percent in November. Moreover, they also indicated that 75 percent iPad owners are reportedly “very satisfied” with their tablet experience, while comparing to the 54 percent for the Kindle. In another question of the same poll, when inquired ‘whether which e-reader consumers would likely purchase in the next 90 days?’ Yet again iPad also ruled out the Kindle ChangeWave asked. Some 42 percent of the survey group intends to buy an iPad, compared to 33 percent for the Amazon device.
These conclusions showing such brutal change of the market might be the reason of a very intense campaign. As Amazon makes potential consumers question the iPad’s suitability as even being a good e-reading device. In a series of television commercials, Amazon has made ridiculed the iPad as being a device preferred by geeks, whereas the Kindle being the device, as shown, chosen by the bikini-clad beauties lounging by the pool. But still the public opinion stay the same, Kindle is mostly preferential incase of eBooks, while the iPad excels the Amazon’s Kindle when it comes to reading other newspapers, magazines and blogs.
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