Saturday, December 18, 2010

How Welcomed Is Brand New Google Editions by Its Rivals in the Market?

Google’s brand new service of Google Editions has drawn a portion of 15 million printed books, which Google endeavored to scan and publish online during the past six long years. Google claims that it has acquired almost 4,000 publishers, and the list also included the huge names like Random House, Simon & Schuster and Penguin Group, who have signed given permission to Google for carrying several of their recent releases and publish their books in the new online store.

As Google's new store is distinguishing from the other ordinary standard practices of the industry by its exclusivity of allowing the books to be accessed from anywhere with just a web browser. It calls upon a fighting situation between its rivals. On the other hand, Google has acclaimed the widest selection of digital titles of all players and is in full intentions of keeping it regularly updated as it gains the necessary copyright clearances.
Google is seemingly offering different discounts on the initial stage of its e-books, and has agreed with the publishers to pay publishers 52 percent of the listed price any sale made on its site. It is still too soon to tell if Google will dominate this space or if users will prefer the Kindle or other e-readers. The fight, however, will inevitably fun to watch.

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