Image via CrunchBaseIn today’s era of social media revolution, studies have shown that regardless of celebrities having several millions of followers, those who overflow their fans with casual and random tweets are more likely to get their fans bored of them; consequently they have a shorter career in comparison to those who cleverly maintain the sense of mystery and charm in their tweets.
It was published by Bauer Media, a music consumer research firms’ publisher, that in today’s age, when the celebrities have become more reachable than ever; these social networking websites have made these celebrities lose their charm and become less appealing. He reported that celebrities have a very certain likelihood of boring their followers with their everyday activity rather than doing their promotion. He said "In this social media age, it's all too easy to follow your musical icons on a minute-by-minute basis. There's a consensus within the industry that this ease of access is leading to artists losing appeal more quickly.”
