Image via CrunchBaseIn today’s era of social media revolution, studies have shown that regardless of celebrities having several millions of followers, those who overflow their fans with casual and random tweets are more likely to get their fans bored of them; consequently they have a shorter career in comparison to those who cleverly maintain the sense of mystery and charm in their tweets.
It was published by Bauer Media, a music consumer research firms’ publisher, that in today’s age, when the celebrities have become more reachable than ever; these social networking websites have made these celebrities lose their charm and become less appealing. He reported that celebrities have a very certain likelihood of boring their followers with their everyday activity rather than doing their promotion. He said "In this social media age, it's all too easy to follow your musical icons on a minute-by-minute basis. There's a consensus within the industry that this ease of access is leading to artists losing appeal more quickly.”
As a result of such consensus and surveys, the music industry is also weighing the odds to being restricting their artists from interacting in such an addictive manner, in order to enhance their star power in popular culture, and thus, broadening their careers.
In detail, the survey report indicates that, there was a slight inclination of the youth which implied that they were overjoyed by the idea of staying in touch with their favorite celebrities all the time. However, there was quite a contrary result of older surveyed people, which were very determine to emphasis that their interest was definitely restricted by the desire of seeing their favorite stars in a "more special" way only.
According to a former editor of music magazine, Nichola Browne’s assessment, she says that "Meeting bands isn't about waiting for 10 hours outside a gig these days -- you can buy a day out with your favorite band. But separation can be good -- knowing too much can kill off rock stars."
Today, almost all the celebrities have not only joined, but also got addicted to social networking websites like Twitter, and use them to communicate with their fans all the time, which undermines their authentic promotional material. Katy Perry, highly acclaimed pop star, once even tweeted: "What does it mean when you see the number 33 all the time? For instance, I've seen it over 7 times today."
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