Image via WikipediaThe trend of more advertisers feeling comfortable to reach their audience through their mobile phones is growing steeply in the Asia-Pacific region. It has been growing on a way much steeper rate than the global rate, this speculation was announced by the international mobile ad network, InMobi, this Tuesday. It said that the advertisements on the smartphones has gone up to even above 17.6 billion "impressions" just one month of March this year, which is an increase of about 26% from previous four months statistics of the year, it mentioned in the report. Whereas, overall increase in the global market was only 21% for the same exact time period.
InMobi is actually a marketing firm which functions as a middleman for both the advertisers and smartphone users. It reported that the current advertising market is being dominated by the exceptional growth in the use of smartphones. InMobi actually takes up almost around 22% of the total smartphone ads of the region. Smartphone users are published very interactive advertisements during the time they use, the internet with their mobile internet browser or play games online, on most advanced smartphone devices to date.
