Image via WikipediaThe trend of more advertisers feeling comfortable to reach their audience through their mobile phones is growing steeply in the Asia-Pacific region. It has been growing on a way much steeper rate than the global rate, this speculation was announced by the international mobile ad network, InMobi, this Tuesday. It said that the advertisements on the smartphones has gone up to even above 17.6 billion "impressions" just one month of March this year, which is an increase of about 26% from previous four months statistics of the year, it mentioned in the report. Whereas, overall increase in the global market was only 21% for the same exact time period.
InMobi is actually a marketing firm which functions as a middleman for both the advertisers and smartphone users. It reported that the current advertising market is being dominated by the exceptional growth in the use of smartphones. InMobi actually takes up almost around 22% of the total smartphone ads of the region. Smartphone users are published very interactive advertisements during the time they use, the internet with their mobile internet browser or play games online, on most advanced smartphone devices to date.
These advertisements are very well aimed at their respective audience, like only the people who are statistically more interested in car models will be advertised with car companies or the ones likely to watch a movie later will have to "meet" characters of the Pirates of the Caribbean 4 movie in a click. Atul Satija, both the M.D. and regional V.P. of InMobi, himself stated that "The continued growth of mobile media consumption in Asia highlights the advertising opportunity for local, regional and global brands." He declared that "The mobile phone screen is the primary screen for Internet use in Asia, a fact which will drive Asia to innovate in the mobile space potentially ahead of the world's most advanced media markets."
Whereas, the regional V.P. of global research and marketing at InMobi, James Lamberti, notified that the beginning of immense sales of Android OS as a rival in the smartphones market to Apple's iPhone "has significantly accelerated smartphone growth". Lamberti mentioned that "With the increased focus on mobile from global publishers, advertisers and developers, the mobile experience has reached the next phase of its evolution."
It has been found after a collaborated survey and study by both, InMobi and the Mobile Marketing Association that almost 80% of smartphone users in Asian are making use of their mobiles during the time they are shopping. Even if not directly buying products online, they are still tempted to research on common stuff like music, movies, games and clothes.
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