It was announced today, on Tuesday, by the C.E.O. of Microsoft, Steve Ballmer himself that its much alive search engine, Bing along with its maps services has been agreed to be made the default services for all BlackBerry devices. This announcement was preceded by a sudden surprise visit of the Microsoft C.E.O during the three day long BlackBerry World developer’s conference. This conference is held every year, by the manufacturers of famous business smartphone makers, Research In Motion (RIM) in Orlando, Florida.
Image via CrunchBase It was also again published officially in the blog of the director of Bing; Matt Dahlin who said that the service will be set as the preferred search provider in the internet browser of all BlackBerry’s by default. It was also stated that the similar treatment will be given to the map service of Microsoft on the map application of Blackberry devices. Additionally it was also mentioned that agreement also extends to the RIM's new BlackBerry Playbook, as Bing will decidedly be the default search engine and along with the map application. Playbook is a very steep product of RIM, which will be a touchscreen tablet computer, competing in the market with products like Apple’s iPad. Dahln also said that "We are excited to be working with RIM, an early leader in Internet-connected mobile devices, to help people make better decisions with Bing.”
Google has been undisputedly ruling the Internet search market for a very long time now, its regime is believed to be almost invincible today. However, Microsoft has given a really tough time challenging the superior rivals as this battle comes today in the grounds of the most rapidly growing smartphone market.
On the other hand, RIM has also been victim of extreme fierce competition with its own superior rivals of smartphones market, like Apple's iPhone or the smartphones with Google's Android software. Consequently, RIM also had to see much lower quarterly earnings outlook this last week due to fewer sales of BlackBerry.
It is also interesting to notice, as both the companies strive hard to regain their respective markets overpowering their settled rivals, Microsoft has recently had a major deal with giant mobile manufacturing company, Nokia. It was announced back in February that, that Nokia will begin using Microsoft's Windows Phone platform for most of its smartphones, which was a very stable attempt to regain Microsoft’s lost share in the market of mobile phone operating systems.
So the Microsoft spokeswoman also rejected any further queries regarding the details and specification of its agreement with RIM, as they do not what any kind of impediment of this contract over the partnership agreement with Nokia.
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