Softcard has Windows and Android compatibility and also allows its users to make payments via various payment terminals. The company initially entered the market with the name of ISIS but for obvious reasons it had to change its name and went with SoftCard.
Despite the increasing number of rumors following this unconfirmed story, both Google and SoftCard have refused to comment on the ongoing deal. A Google spokesperson branded the news as a rumor and stressed that “we don’t have a comment, background, deep background, off-the-record steer, nod, wink or any other verbal or nonverbal response to these sorts of rumors.”
Many market analysts have speculated that Softcard-deal might give an unanticipated shake-out to other mobile payment services in the market. Recent accomplishments of Apple Pay have already forced others to rethink their positions. According to one analyst, since “Apple pay is picking up in popularity and PayPal going solo later this year every major tech company is rethinking their mobile payments strategy” adding that “we are likely to see a lot of M&A activity in this space.”
