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The hit series of NBC, Chuck, are yet again on the stage of the great question of whether or not to have the show renewed for the next season. This time the show’s fans have decided to not let the decision makers to make the decision themselves, they’re coming head on with the use of powerful social media platforms like Twitter as they take in hand the battle to get getChuck signed in for its fifth season by the advertisers and the channel. This week, the fans initiated a new large-scale movement through twitter for showing the strength and audience of the show to the advertisers of the show. This will definitely be a great factor of influence on the decision makers.
Each Monday, the fan site, We Give a Chuck, will be organizing this movement and has hosted this campaign overall. The website instructs the Chuck fans, who are watching the show at the particular time of airing, to just simply send a tweet to the advertisers whenever they come across a commercial during the TV Show is being aired. Furthermore, the website goes on briefing the guidelines, regarding in what way the users can make their 140 character of the tweet most influential of all.