Wednesday, May 18, 2011

Apple's Seemingly Takes a Step Ahead Than Its Rivals to Get a Cloud-Based iTunes after Signing A Deal with Record Labels

Image representing Apple as depicted in CrunchBaseImage via CrunchBase
Apple has taken the lead in the highly competitive grounds with Google to launch their cloud based music service. CNET reports that Apple has managed to finally get a major record label company to officially sign an agreement with company, a step on which Google has been stuck since quite a while, tragically delaying the release of its ready product. Warner Music Group has given all the rights to thus upcoming product of Apple, as they can now steam the entire music library of the huge record label company as WMG.
This has definitely fired up the attempts of Google Music, as even though they started the project way before Apple, they have seemingly failed so far in agreeing any music label company to sign an agreement. Considering Apple joined the race afterwards, and successfully gained the agreement with such big record label in a way shorter time, things defiantly seems to be going in favor of Apple. Apparently Google has failed so far, in all their attempts, of sealing a deal with the concerning licensing which forms the major obstacle in the launch of the product. Whereas on the other side, ‘All Things Digitalhas also claimed that Apple is only few steps away from singing a deal with even the other major players of the music business as well.

However, it observable that the rivalry is not between these two only, there is another company fighting the battle to take over the market of Cloud Music Service. Amazon is even way ahead Google and Apple in this contest of putting out their cloud service, the service has also been launched and it’s titled Cloud Drive Player. Amazon was the first company to launch the service one month back. But even though it has won the contest of launching the cloud music service, perhaps its quality of the service has been compromised.
The storage capacity and delivery service, are both mainly criticized and are receiving assorted reviews, with addition to the trouble of its cloud servers not being able to fully reciprocate the user demand lately. Even fingers were raised regarding the authority of Amazon to actually even offer the streaming of music, hence to some extend its music has been barred down to some limits. So it is safe to assume, that considering the shape of the services provided by Amazon, if Apple manages to get through the agreements and all other steps ultimately resulting in a service with more stable delivery and storage, it will definitely sweep the market.
Apart from the rivalry fostering between these companies as they sharpen their eyes on the market, it shall be taken as a very good sign by the consumers, as they are going to benefit from it inevitably. As these three most important digital players will be providing more and more better User Interface, larger music collections and almost just everything else to please the consumers.


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