Image via WikipediaThe hit series of NBC, Chuck, are yet again on the stage of the great question of whether or not to have the show renewed for the next season. This time the show’s fans have decided to not let the decision makers to make the decision themselves, they’re coming head on with the use of powerful social media platforms like Twitter as they take in hand the battle to get getChuck signed in for its fifth season by the advertisers and the channel. This week, the fans initiated a new large-scale movement through twitter for showing the strength and audience of the show to the advertisers of the show. This will definitely be a great factor of influence on the decision makers.
Each Monday, the fan site, We Give a Chuck, will be organizing this movement and has hosted this campaign overall. The website instructs the Chuck fans, who are watching the show at the particular time of airing, to just simply send a tweet to the advertisers whenever they come across a commercial during the TV Show is being aired. Furthermore, the website goes on briefing the guidelines, regarding in what way the users can make their 140 character of the tweet most influential of all.
It instructs the supporters of the campaign to carefully give a mention of both the advertiser, whose commercial you’re witnessing, and the channel, NBC. Moreover, it goes on streamlining all the tweets, and educating the users to carefully put the hash tag of #Chuck. Lastly, it emphasis that the closer we are to the actual time of the commercial to be aired, the better it is for the sender. At the end it also said to include the hashtag of #NotANielsonFamily.
The last hashtag of ‘NotANielsonFamily’ is used to demonstrate the implication of all the protestors that they are intending to inform the decision makers, that Nielsen ratings system is not completely flawless and perfect. Their idea implies that currently the ratings are totally under rated consing the actual number of fans accurately. The co-founder of the rating system, Kris Schneider explained himself through a mail to Wired.com, it said that “The Nielsens are basically just a tool to tell a network and advertisers that people are watching the commercials aired during a show.”
Previously such movements have also been designed earlier, as they involved seding postcarts to the Nielsen families to let them them know that large number of audience and fans watch the show. However, this time twitter campaign is more likely to be blunt and direct and would definitely gather a large number of people who will obey. Companies like, Honda or Diet Pepsi, have highly praised this twitter campaign through their own official twitter tweets which signify positive responses to such direct efforts.
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