Among others, Best Buy Co., TiVo Inc., and Walgreen Co. become the newest victims of apparently never-ending string of companies issuing warnings to their customers regarding the hacking over the weekend. Warnings claim that access was gained by the hackers to confidential customers' files mostly obtaining bulk of names and related email addresses.
The only thing these companies have in common is their marketing and communications vendor, Epsilon. It is undoubtedly one of the most reputable marketing services firms of the day, its functions by sending annual e-mails of almost more than 40 billion by the supreme command of its 2,500 elite clients. Epsilon, based in Dallas, passed a very short statement on Friday declaring that "a full investigation was under way" after the breach was found and they learned about the customer client data loss. Epsilon repeatedly assured that the only information obtained the list of names and email addresses and it quoted that "no other personal identifiable information associated with the names was at risk." Whereas, Epsilon spokeswoman Jessica Simon, refused to answer any further queries after that.