Image by osde8info via FlickrToshiba Corp is one of the very recent companies which have stepped their foot in the steeply growing tablet market, it will be making its debut with a 10-inch device called Thrive. It will be retailed at a price slightly less than the Apple Inc’s market leading iPad 2. This new tablet from Toshiba, Thrive, is scheduled to make its way in the market of the United States on the 10th of July, 2011, as other companies like Research in Motion Ltd and Hewlett-Packard Co, still work on their debut products to make their way into the tablet market.
Thrive will only be powered with Wi-Fi connectivity and the basic model will be retailed at the price of $429. It is definitely aimed to be primarily housed at the consumers which are going to use it as a home computer, declared the GM of digital products at Toshiba America, Jeff Barney. This device will be running on the latest version of Google Inc.’s largely admired Android OS’s Honeycomb version. The device will begin its online pre-ordering from 13th June, from almost all retailers including Best Buy Co Inc, Amazon.com Inc and others.
Toshiba is expecting that its tablet sales will explode worldwide and anticipates that it might have to ship even more than 50 million until the end of 2011 only. Chief rival of Toshiba’s Thrive tablet, Apple’s iPad sold almost 15 million devices in just the nine months after its release in 2010. Whereas iPad’s are even expected to further strengthen their dominance in the market in the next term. While in the smartphone market, the chief rival of Apple, Google Inc.’s Android platform is expected to strengthen its leading position. Android market is free to license and being used by innumerable tablets already.
Barney, the GM of Toshiba America, anticipated that even though Apple is currently having the best-selling product in the market space, still there is enough demand for other models as well. He claimed that "in the smartphone arena somehow the Android handsets have found a way to compete.” He also added that "there is a market out there of folks who want to buy non-Apple products."
Thrive will be containing a detachable battery, capacity of full HD support for videos along with specially designed Web browsing, gaming and electronic books. Barney declared that Toshiba is hoping that it will have to launch more tablet models by the end of this year, and perhaps they could have better high-speed mobile connections.
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