Saturday, July 2, 2011

Study Shows That Social Media and Other Technological Distractions Cost Large Businesses Huge Losses


It has been reveled from the results of a survey conducted by harmon.ie, a social email software provider that most of the employees loose almost around $10,375 in productivity each year. The reason behind this huge loss in productivity is tracked back to the uneasy feeling while disconnecting or being stuck chatting with someone online and not signing off, or being constantly bugged by an overflowing email inbox, or the deep attractive and addictive trench of Facebook with glamorous photos, updates and messages. The survey was based on the evaluation of around 500 employees of different United States businesses ranging from smaller companies to large corporations.  harmon.ie discovered that the larger companies, which have employed more than 1,000 workers are the ones which suffer most from these digital distractions among the employees, as the loss could be even more than $10 million each year.
Especially in this age of obsession with social media, now the time wasting actives in offices are not limited to conventional water cooler talks or unproductive meetings. Rather the study shows that more than half, i.e. 60%, of the distractions at workplace, are largely related to social networks, text messaging, IMs and email. Even handling too many tabs and windows while using computers, to do multi-functional activates at once, is itself a considerable time-wasting activity. After all the analysis, it was found that almost half of the employees studied admitted that they only worked with concentration for less than 15 minutes until they were interrupted or distracted by something of the above mentioned nature. While majority of the employees also confessed that overall they wasted at least one hour daily, owing to these distractions.
The co-founder and C.E.O. of harmon.ie, Yaacov Cohen, wrote about the survey in an e-mail, stating that the results of the survey seemed very ironic to him. He wrote that “Information technology that was designed at least in part to save time is actually doing precisely the opposite. The very tools we rely on to do our jobs are also interfering with that mission. We’re clearly seeing what psychologists call ‘online compulsive disorder’ spill over from our personal lives to the work environment.”
Some of the greatest digital distractions pointed out by the survey were email processing, switching multiple windows, personal online activities such as Facebook, IMs, texting and web search. Consequently all these distractions not only steal the concentration of workers but also money from companies.


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