An executive of famous Britain-based chip maker, ARM Holdings Plc, which itself licenses many chips to other makers, stated on Monday that it is going to take all the plans of Intel Corp. to start making chips for rivals "very seriously." Intel declared just last week that it is considering to start making chips for its rivals, as it interprets this decision to be helpful in making the chipmaker gain better access in the mobile device kingdom. This will in turn be a major threat for ARM, as it is currently leading the chip making market of tablets and smartphones.
Image via Wikipedia"It's important that Intel makes a change in their business model. Intel has never done this before, so we have to take it very seriously," declared the V.P. of marketing at ARM, Ian Drew. Intel hopes that its unparallel lead in manufacturing techniques, due to computer chip manufacturing, will be extremely helpful in opening new factories to compete with its rivals.Intel has notified that it will be pleased to produce chip cores with its own architecture for other companies, though the chips with the architecture of its rival to be manufactured in its plants is somewhat "a tough decision" for the company. Drew claims that, according to him, the business model of ARM has far less restrictions than the same version of the model by Intel; hence ARM has claimed to be feeling pretty confident to retain its 80% market share of tablets and 90% of smartphones. ARM is the unreachable leader of the mobile arena as its chips are considered standard for both Apple's mobile gadgets and most devices which run Google's Android OS. The power-sipping architecture of ARM is being used in the processors produced by Qualcomm, Texas Instruments, Nvidia and Samsung Electronics.
Highlighting the dominance of ARM, Microsoft, which was previously been using its x86 chip architecture exclusively, announced in January that it will be configuring its Windows software for ARM chips too. The President of ARM, Tudor Brown, informed media earlier on Monday that ARM is still focusing mainly on its mobile devices. He said that "traditional PC chips only accounted for 6 percent of our whole PC chip shipments of 6 billion units last year." He also added that "the contribution will still be less than 10 percent in the future."
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