Monday, June 13, 2011

RIM Almost Hits the Lowest Rate of Its Shares in 2 Years, Facing the Recalls of Some Playbooks


Image representing Research In Motion as depic...Image via CrunchBase
Research In Motion has almost reached such low shares that it might be their lowest in the past two-year, as seen on Monday after the company received almost a thousand of its Playbook tablet computers back due a problem in its operating system. The Canada-based company was already suffering hardly in the past few months, as it tried not to disappoint its frustrated investors due to their slashing sales. RIM has now made an ambitious announcement declaring that the next batch of the device, having the storage capacity of 16 GB, will be shipped with "an OS build that may result in the devices being unable to properly load software upon initial set-up."
The PlayBook is operating on a QNX platform, acquired by RIM just last year, as it further plans to also shift its new smartphones on to the same platform as soon as 2012.

"It probably doesn't move the needle financially but it's just another blemish from an execution standpoint,” stated an analyst regarding the recall of PlayBook devices. RIM gave a statement through an official e-mail asserting that most of the affected tablets are still in the distribution circle and not been bought by the consumers yet. According to the technology blog, Engadget, the entire malfunctioning batch of tablets still in the distribution circle has been ordered to be collected at the supply chain Staples Inc. on Saturday.
The shares listed of RIM at Nasdaq reportedly fell down to over $42.61, which is just 9 cents above their worst rate so far, a little more push and if the shares fall below $42.52, it will form the lowest price since March 2009. The shares have lost immense value of almost 25 percent in just this year. RIM still keeps high hopes regarding the launch of its long-awaited PlayBook tablet, as it will somehow perk up the numbers, though considering the poor review and complaints, unfortunately it seems highly unlikely.
RIM has also been suffering from the fall of its much popular BlackBerry smartphone, as they also lose market share gradually. This downfall is seen by the fierce competition in the market of mobile phones, including Apple’s iPhone and Google’s Android cell phones. Just as RIM hopes to get back on its feet, initiating a 3 million PlayBooks shipment this year, it still lays far behind its competitor Apple’s 15 million iPads shipped in a similar period last year.

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