Nars Builds up a Very Bulky How-To Do Makeover Website, as a Promotion Campaign for Its Upcoming Book

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As a foolproof promotion campaign of the upcoming release of a book of the founder of Nars, and the creative director of the François Nars, the company has built a new microsite. The much-awaited book of Nars is based on the latest fashion of makeup and is on the whole a how-to type of book, and the website on the other hand, is overflowing with lavishing makeover tutorials. It although uniquely noticeable that the website has been designed immensely connected and has that community component. This highly sophisticated website is one of the largest digital programs of the company that it has implemented till now. It is powered with a total of twelve one-by-one stepwise tutorials which are an adaption of the book itself.

The customers will be attracted as to be fully instructed to have their own make over, through different products. Additionally Nars has also attached a contest to the website, the contests offers the customers to upload their pictures on the website, before and after the makeover, and the best makeovers are promised 13 exciting prizes. To make it less complicated, the judges will be the visitors and the cyber audience of the website, as the votes will be accumulated till the 31^st August, 2011. Along with other prizes, backstage passes to the New York Fashion Week in February 2012 along with the travel and accommodations inclusive, is currently being bragged about.

This contest is not only going to bring more and more audience to the website, but also adds the resource of users getting involved in photography and making the website more realistic. Furthermore, the visitors will also be acquainted with the of how these upcoming makeovers, in the book being promoted through the website, will look-like when applied by normal people on themselves, and not the experts.

Quite prominently the website is abundantly integrated heavily with Facebook all the way through its range of features. The user should directly sign in though Facebook in order to vote for the best candidate in the contest. The visitors are expected to be asked very often for sharing their activity with their Facebook friends.

Upon inquiry Nars, declared that it was still necessary to have a separate website rather than just creating a well-equipped Facebook App. The spokesperson of the company implied that it is important for the company’s in fashion industry to have a website with their "own aesthetic and feeling."

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