Saturday, June 18, 2011

Analysts Already Expect Apple to Announces 'iCloud' in June at WWC

The analysts of Music industry are predicting confidently that Apple will perhaps announce, or maybe even release, its expected "iCloud" music streaming service in June. However, for that to happen, it needs to strike several deals and agreements with music publishers very quickly. Music publishers actually have different set of rights than the music distribution companies, which Apple must acquire, confirms Peter Kafka of MediaMemo. Apple is rumored to have already being almost finished the process of securing deals with the music labels, after which, it has recently has begun focusing to acquire these deals with publishers.
Image representing Apple as depicted in CrunchBaseImage via CrunchBase
Not much can be said regarding the time period in which Apple will acquire these deals with the publishers, though considering its urgency with music labels, it can be expected any time. However, it is noteworthy to point out that Apple’s release of the new feature offering 90 second song previews in iTunes, was halted for several months previously as it discussed agreements and addressed concerns of same publishers.
Many music industry sources are indentifying Apple’s inclination to make the announcement or release of its so-called "iCloud" service, during its annual Worldwide Developers Conference (WWC), starting on the 6th June in San Francisco. Kafka declared that majority of analysts expect this year’s WWC to be more software-oriented than the preceding ones, also implying that probably Apple might not even reveal its new Apple iPhone hardware.
"In Apple's case, I'm told that the company doesn't have any theological hurdles to clear with the publishers," Kafka stated. Three of the major music labels that Apple is already persuaded and signed deals with; are Sony Corp., EMI Group, and Warner Music Group. These agreement deals will in ground, give the users full authority to access their downloaded songs’ collection from any mobile devices directly through Internet. The only major company left out is Universal Music Group, which is the world’s largest recording company. Though many sources confirm that ties between Apple and Universal are very strong and both are just on the verge to close their agreement.
Apple’s sparkling new Internet-based cloud service will not only by offering just music, as it holds as versatile online storage; it will also keep user calendar events, contacts, e-mail and bookmarks synced online automatically. Apple has already acquired the "icloud.com" domain name, which makes many analysts believe that company will change its current cloud-based service name from MobileMe simply to Cloud.

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