Zynga Expresses Its Desire to Prosper Beyond Facebook

Mark Pincus, the co-founder and CEO of Zynga

When Facebook first introduced its open platform for developers, Zynga was among the first few companies to take advantage three years ago. Beginning with social games such as CafeWorld, Mafia Wars and FrontierVille, Zynga has now more than 320 million users across the community of 500 million users. Zinga is allegedly valued for above $5.5 billion, as more and more people start living their lives progressively more online, they want to do each and everything with their friends in one place together.

As said earlier, Pincus, the founder of Zinga, was an early investor Facebook and Napsta, and now his objectives are to make his latest upcoming games, such as CityVille, to be more and more social– and aiming to have the maximum gaming interaction between players than ever before. In old times online gaming was a very fancy interest for those who only had ample money to afford it, which also led people frequently been gaming alone or with total strangers. However, Zynga recognized this issue, and its games like, FarmVille, was a preventive measure as it was totally free to download and only accessible exclusively for the users of current largest social network - Facebook.

Pincus will always be praised for his achievement for placing a really successful platform on top of the tremendously flourishing platform of Facebook itself. Undoubtedly, Facebook still remains the big dog in the equation; it also takes 30 per cent share of Zynga game players whenever thyey buy virtual credit online, and controls the base platform upon which Zynga so strongly dependant.

At the Web 2.0 Summit, Pincus, discussed his desire to see his company’s dog logo beyond facebook now, clearly unraveling stronghold and utter reliance of the platform of Facebook. He claimed his ambitions to see the ‘dog activate’ the world, as he being a dog lover, would like to put it.

Morever, further talking in his first major interview since his marvelous creation of Zynga, he exclaimed: “I want ‘Zynga’ to be become to a verb, like ‘to Google’ has. I want people to ‘Zynga’ each other and for the word to become completely aligned with gaming.” Along with his dream, the studies show that his relatively new prospering company makes the majority of its revenues from virtual goods and is also further enhancing its revenues with some in-game advertising as well.