Image via CrunchBaseAOL Inc. has just announced to be soon introducing its professional division, which will be called ‘AOL Industry.’ It is planned to be launched this Monday aiming at three different industries; government, energy and defense. The concept behind the idea is to form an amalgam of both, taking the habits of social media, video and design from consumer-oriented websites of today and then applying those concepts into the media for business professionals. Jay Kirsch, the Vice President of AOL, himself pointed out that "(Trade media) hasn't done as good a job at innovating as consumer media." Kirsch was the first one to bring forward the idea behind this concept in front of AOL executives at the end of last summer. Kirsch was keen to observe that "If you look at most of the innovations that have really changed media most of them have been consumer facing and not business-to-business."
AOL Inc. has started to demonstrate its development overtime as a 
Image via Wikipediacompetitive company, especially in the aspect of display advertising revenue. Just this Wednesday, AOL Inc. declared its revenue of first-quarter for the display advertising. For the first time since even more than three years, it has shown a better curve of the graph, i.e. 4% to $130.5 million. This is a huge deal for the company considering its recent conditions it has went through in past. According to an analyst, Ross Sandler, who also works with with RBC Capital Markets shared that, to him "It looks like they are starting to turn the corner on revenue.” It is not unnoticed that it has been only a year and half back that AOL separated itself from the flagship of Time Warner Group. It is since then, that AOL Inc. is working tirelessly to regain its potential and bring the company back to its feet. Surprisingly AOL Inc. was one of world’s most popular destinations, dominated by its email, but that glory is now around a decade old. Since the recent parting of ways from Time Warner, AOL has been pulling their socks, specially focusing at acquiring much-successful media-related websites which are already profiting largely. This strategy also including the acquisition of the large $315 million purchase of the Huffington Post dated back to February, 2011.
