Google has enrolled its “+1” feature to the World Wide Web on 1st June, 2011. Google Inc expects that all major websites will adopt its new feature in respect to its gigantic search engine, as this new recommendation tool will enhance that search engine to display better online content and ads. Google has been using this "+1" recommendation button in its own official websites, like Google blogs etc, since two months from now, but the feature is now expanded to all other publishers on the web as of this Wednesday.
Analyst’s claim that this new +1 feature is quite akin to Facebook’s revolutionary "Like" button, which is now one of the world’s most integrated share features on almost every website on the web. The “+1” button will allow the users to recommend any content on the web, like articles, photos, products, videos, songs or anything else of that sort, to their Google friends. This new tool will also allow Google to collect more personal information of its users, as it is beneficial for either Google or Facebook, to gain this information for providing their users with more related online adverts generating them immense revenue.
Facebook is always getting more inside and personal information regarding its users as they spend most of their time sharing their thoughts, photos and links on the website. This strength of Facebook is very troublesome for Google as this personal information of Facebook users, which are more than 500 million users, is not even remotely shared with Google's search engine. Former CEO of Google Inc., Eric Schmidt, admitted that ever growing popularity of Facebook is a great threat for Google, while he was giving an interview on Tuesday at the D: All Things Digital conference. Schmidt confessed that his powerlessness to counteract Facebook four years ago was one of the biggest regret of his decade-long career.
Hence now the current CEO of Google Inc., Larry Page, is doing all he can to develop the social networking aspect of Google’s Search Engine. This release of +1 button is also aimed to get the people’s review on their interest and gather more personal information as they highlight their recommendations in Google's influential search engine. The results with friend’s recommendation will only be visible to the search results of the users who have told Google to enable the new feature.
Image via CrunchBase These personal recommendations of Google will also be shared with Microsoft Corp.'s Bing search engine, as Bing also continues collaborating with Facebook's Like button as part of a partnership.
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