Cover of EminemThe famous American rapper, considered to be the king of rap, Eminem, has acquired a cease-and-desist order against the German automobile company, Audi. Allegedly Audi has used the rapper’s Oscar winning song tune of ‘Lose Yourself’ illegally without permission, in its recent upcoming advert commercial for the new 2012 Audi A6 Avant model. This is the same tune which was previously contracted with Eminem by Chrysler, for using in the "Imported from Detroit" campaign for the new Chrysler 200 model.
Eminem personally acted in a spot for the campaign, which was first released as a commercial at the Super Bowl, resulting in record breaking audience of 10 million people and above online views. Furthermore, even after using the same song, the actual commercial shaped by Audi also uses somewhat the same similar visuals and idea in the Chrysler spot. In the commercial of Chrysler, Eminem is driving the car across several Detroit's key landmarks, whereas in the commercial designed by Audi, the driver is passing across the key landmarks of Berlin.
Just this past week the publisher of Eminem, Eight Mile Style, has officially filed a lawsuit against the commercial made by Audi in a Hamburg regional court. The company did not only identify the offence, but also demanded compensation in order to meet the damages caused by the act. Though this lawsuit just mentioned the unauthorized use of the song by Audi and not really makes any claim regarding the suspicion of copying the idea or format of Chrysler’s campaign. Still when giving a statement, the spokesman for Eight Mile Style, Joel Martin, said "we believe Audi not only used ‘Lose Yourself’ to sell their product without permission, but their spot actually feels inspired by elements of Chrysler's commercial campaign."
The spokesperson of Chrysler Group, Gualberto Ranierid stated that "Apparently someone believes that the definition of copyright laws is the right to copy others' materials, including world-renowned successes created by Chrysler Group brands," when was referring about the first Audi commercial, aired initially in Berlin on 19th May. It still remains ambiguous whether Chrysler will be pulling charges to ask legal compensation or not. Eight Mile Style has always been extra protective defender of the copyrights attained by its client, Eminem.
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