Image via CrunchBaseJust last week LiveChat made an announcement declaring the launch of its two new features; Intelligent Triggers, which will be a real-time software and Conversion Meter, a web analytics tool for e-commerce sales and support teams.
Intelligent Triggers, is a whole new system of LiveChat which will recognize all the best prospects for visiting a web site considering the detailed data gathered from purchasing decisions of the 65 million buyers. It will automatically send an interactive chat invitation with carefully tailored custom messages. These Triggers might also be sent to respective users after the study of their keywords referring to the Web site. These chat custom messages will contain very direct, precise and useful information regarding any combination of conditions which might be required for the user to achieve in order to resolve the problem faced by the specific sets of customers. LiveChat invitations will also be made customizable for every website.
"It's no longer about waiting for a Web site visitor to click on a chat button. E-commerce sites and brands can now initiate the conversation with their potential customers. For example, if a Web shopper experiences an error on the checkout page or is browsing for more than three minutes, triggers can be set to instantly launch shopper again. The end result is expanding sales by reaching visitors who are hesitating or encountering an error and might otherwise abandon a shopping cart at a critical purchasing point," told the C.E.O. of LiveChat, Mariusz Cieply.
While its second new feature, Conversion Meter, will be very useful to work in collaboration Interactive Triggers, as it simply measures the amount of chat invitations sent and also notifies about the amount of sessions with each result. The result is considered to be successful if the intended purchase or membership sign-up has been paid by the users with which they were facing problem and led to triggering the chat invitation. It is an immensely profitable tool for the marketers, who will be able to measure the success rates of their LiveChat campaigns. Moreover, it can also be used to determine what improvement can make the success rate go even higher and have more conversions which lead to achieving goals.
LiveChat fee price is $36 per month for a single agent, while additional discounts are also available for larger plans.
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