Tuesday, June 14, 2011

Intel’s Smartphone “Push” Gets Delayed Once Again, Will Be Released In 2012


It has been announced by the C.E.O. of Intel, Paul Otellini, that the company’s long-awaited chips, which were going to debut the company in mobile world, will be facing another delay. He referred to the company’s efforts and the road of making these new chips for smartphones; a transition like “a marathon, not a sprint.” Otellini declared that the chips will be delayed for the second time.
Image representing Intel as depicted in CrunchBase                      Image via CrunchBase
Initially in February, Intel made its first announcement about the chips at the Mobile World Congress informing that smartphones powered with Intel processors will be in market in 2011. Today it was declared at the Intel’s annual investor conference, that the predicted time required for the release has been extended and now the processer chips will debuted in 2012. It was published in Wall Street Journal regarding the announcement of Intel, stating that Intel will be renewing their focus on the smartphone marketing: “We decided going forward that our roadmap was inadequate, and we decided we need to change the centerpoint [the average power used by Intel chips]. We will still build products that scale up the range, but the centerpoint increasingly will be around ultramobility.”
Intel has been under pressure trying to catch up the rapidly growing and ever changing age of mobile computing. Even though the processors of Intel are being used everywhere in the computing world, including the new 35 tablets, its chips are still sometime considered to be power hungry. The investors of the company are also left confused after the second delay of the launch of push in the market.
Otellini also announced that Intel has scheduled the release of its upcoming three new versions of Atom chips in the next few years; he also mentioned that Intel’s Medfield processor-powered smartphones will also be released in the market in the first quarter of 2012. He stated that “It’s an area of intense focus f
or us. Intel will be very successful here over time.” While the V.P. of Intel, Anand Chandresekher, also spoke at the Mobile World Congress, revealing that the new Intel processors will be increasing the battery life considerably allowing the mobiles to have the “longest usage time.”
One of the reasons behind the delay of Intel’s smartphone technology might be its recently signed big deal with Microsoft.

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