Image via WikipediaThe court has yet to decide the on whether Amazon.com shall be allowed to sell Android apps and call the market, an “App Store,” when rather than waiting for the decision Amazon.com has extended its market. Amazon is the largest online retailer of U.S., and has now offered apps and software’s for Apple’s Mac operating system. This will directly put the Apple's own Mac App Store in competition with Amazon. This Mac app store was initially announced back in October at Amazon’s Back To Mac event and then released on 6th January offering almost 1,000 apps, mostly games.
These apps and software’s offered for Mac OS are not exactly new, but the app store displays them in distinguished sorting without any fanfare, with a special section for game. However it is interesting that Amazon has not named this app store, an ‘app store,’ which is a phrase that Apple wants to trademark. Apple has previously sued Amazon, in March, asserting that the title ‘App Store’ for Android software is kept illegally to seek more developers. Whereas Amazon had a very consistent stance as it asserts that "app store" is a very generic term.
Amazon informed the media that "Mac download store features an install-less download process where the customer gets just the product without any unwanted extras, making for faster and easier purchases. Plus, downloads are conveniently backed up in your Games and Software Library where you can download an unlimited number of times for personal use." The most eye-catching Mac downloads in the store, offered in the beginning; include Office Mac for home and businesses, Aspyr's Call of Duty: Modern Warfare, Individual Software's Logo Designer, and H&R Block At Home Deluxe Federal and State eFile for 2010.
Further Amazon disclosed that users can "celebrate the grand opening with a $5 discount on game or software products through June 1st." Amazon will have to give extra offers and benefits to have the loyal Mac customers shop at its new store. Previously the launch of App Store for Android devices started with the offer of one free app per day for users, regardless of whether they buy anything or not.
According to an analyst from a research from, Gartner Research, Michael Gartenber, "It's going to be interesting to see how consumers are going to react to this app store." He added that "Perhaps they'll try to undercut Apple's prices with promotions."
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