Surveys Say That Friday Is the Best Time to Interact With Most Internet Audience on Social Media Websites

According to two distinctly conducted set of researches, it has been found that after all the weekdays, normally users are much more tended to user internet, especially social media website, by the end of the week. It has been found that this time is more or less the best time to actually give a look on your friend and family’s status updates and tweets.

Sampling of almost 200 of its Facebook page subscribers in the time period interval of two weeks, Buddy Media discovered that users interact most of all on Thursdays and Fridays. This ratio is comparatively 18% elevated in relation to the rest the days in the week, and focusing even more closely we realize that this interaction is even more on Thursday than on Friday. Secondly, while being at the stage at the Ad Age Digital conference earlier this week, Adam Bain, who is the Twitter Chief Revenue Officer, quoted that even as massive service as Twitter has also seen more user tweets on Fridays.

In the opinion of an analyst, this trend line is very predictable and there is nothing wrong with it, Jeremiah Owyang said that "People are heading into the weekend so they're thinking about things besides work. They're mentally checking out and transitioning to the weekend." Whereas, the director of digital strategy at Coyne PR, Rick Liebling, also stated that "It's a matter of people finally pushing past the work week and coasting toward the weekend, picking their head up a bit to see what's going on and what their friends are up to."

Dan Zarrella, a social media scientist at HubSpot, testifies this survey and says that "I call it 'contra-competitive timing.'" He then elaborated in his own terms stating that "As the overall activity seems to slow down from the hustle and bustle of the week, readers can give each tweet more attention because there are fewer other tweets fighting for it."

Even though this prediction is seemingly very obvious, but unfortunately the more internet-usage factor on Thursdays and Fridays has not apparently been acknowledged by our marketers. While speaking at the Ad Age Digital conference, the C.E.O. of Buddy Media, Michael Lazerow declared that he has observed that many of the most famous brands are very much unacquainted with these simple statistics or perhaps remain ignorant on their own will. But he stated that they must at least have the instinct of guessing that they have better odds for a status update to have a larger audience if it has been posted right after the work hours than any other time of the day.

Despite the statistics, it is also true, that we cannot set a thumb rule and all the marketers shall have to follow that time period to achieve maximum audience. The situation also varies case to case like take for an example, "Friday may not be the best time for the B2B audience because they're checking out mentally." Exactly in that matter the best time for movie companies for their campaign is the weekends, however this will definitely change for other media companies.