Image via CrunchBaseNokia is making desperate attempts as it collaborates with Angry Birds for lifting its own brand name. Nokia posted it on their official blog on Tuesday, that they are creating a new game titled, ‘Angry Birds Free With Magic.’ This game is supposed to have twenty different levels, but the trick will be unlocking fifteen of which, only by moving the mobile, a NFC (Nokia field communications-enabled) mobile phone, near a another NFC phone. And if let’s say, the player fails to find any other NFC enabled phone nearby, than the next choice is to at least be able to find NFC tags embedded in any object, and shake the mobile in front of that object. However, it has not be specified by Nokia that what kind of objects are likely to have this NFC embedded tags.
This specific game was actually released by Rovio previously, along with the new Nokia C7, as a collective offer for promotions. Now it has been chosen to be added up into almost all kinds of Nokia NFC-enabled devices coming this year. According to the official statement at the blog, it says that "Meanwhile, the Rovio programmers are hard at work creating a full version of Magic, to be made available through Ovi Store that will have more levels and more ways to harness the power of NFC."
NFC is a fresh service which allows any device, though mostly a cell phone, the service of transferring data to or from any other NFC-enabled device which is within the range. Nokia is currently leading in the competition with other companies, which are using NFC technology, as it released the debut commercial version of a NFC-enabled phone back in 2007. Till now the maximum use of this new technology was to make wireless payments, but now this upcoming game of Angry Birdsiteration, might just prove that it also has a feature in mobile gaming as well.
It is no surprise to see that Nokia is now far behind other companies, as it began to quickly lose its market share in the smartphone category, and has lost its key role position. This agreement is being considered out of the ordinary, as Nokia collaborates with a Finnish company, Rovio, to plan their come back in the market. This might be related to the transition that Nokia is soon going to make, as it gets ready to switch at the Microsoft's Windows mobile platform.
On the contrary, the views of the founder-cum-president of a telecom consultancy firm, iGR, Iain Gillott, this game will perhaps be not much beneficial in returning the lost riches of Nokia. He said: "I don't think a lot of people are going to run out and buy one to play Angry Birds," as he might also be correct when he predicts that the technology of NFC is still pretty far from being a mass market service. He coined his opinion bluntly saying that "I think it's on a 10-year life cycle, but everyone keeps saying it's going to be big this year."
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