Song downloads are cheaper today than they were ever before, as the hunt to kill piracy pursues towards achieving their goal, the standards and market of legal song downloads increase day by day. Just recently owing to a very smart and technical decision, Amazon has cut down 20 cents of cost per song for several of its most downloaded MP3 songs. This is a very sharp attempt to give a head on survival battle against other rival music download businesses, like Apple Inc.’s iTunes, which is the current leader of the market. These lessened prices are perfectly aimed towards am average user to become a more loyal customer of the e-commerce giant company, such as Amazon. It has cut off the price of the top-selling songs and the resulting retail price is set to 69 cents only.
Image via Wikipedia According to a report of LA Times, they have calculated that the market share of Amazon music business is constantly being faded away from the last couple years and has led down a total of almost 10 percent. On the other hand, it also mentioned that its chief rival, Apple’s iTunes has inversely enjoyed a constant increase in the market share leading up to a total of 70 percent.
Now it will be interesting to see if Amazon is able to get itself some new loyal customers from this huge sacrifice as bait in the market. It was quoted in the report of LA Times that Russ Crupnick, a digital music analyst at the NPD Group, raised a very strategically important question that “The average music consumer spends $46 a year on digital music, which is half of what it was last year. The question is not whether you can sell a 69-cent track. It’s whether you can get a customer to spend $69.”
It is very visible to see that Amazon in desperate attempts to get a lead from its rival and compete against the Apple’s music cart. These price cuts have just arrived right after the recent launch of Amazon’s cloud-based music service which was launched in March ahead of any other company in the market. Apple is also in attempts, and has yet to offer its own Cloud-Based service, but regardless of Amazon making it first, it confesses that its service is not working fine and has experienced some major problems.
The songs available at the retail price of 69cents at Amazon’s music store are the newest top sellers, including Lady Gaga’s Judas, Kelly Rowland’s Motivation and Gorillaz’ Revolving Doors. Same songs are being sold at the price of $1.29 at Apple’s iTunes Store. Now it will be interesting to witness whether this aggressive step of Amazon is able to pull new customers towards its service or not.
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