Image via WikipediaIt was officially publicized on Friday that Warner Bros. Television and CBS have replaced Charlie Sheen with Ashton Kutcher to play the role of Charlie Harper on their best comedy series titled, Two and a Half Men. The news was first reported by The Hollywood Reporter published on the Thursday right after which Kutcher also made a much encrypted tweet, “what’s the square root of 6.25″ further confirming the rumors.
With Charlie Sheen gone, CBS and Warner Bros. Television might be hope for Ashton Kutcher to bring his own fan following and perhaps help form a new audience of the show. The debacle between Sheen and the networking, specially the directors of the show was highly spoken of, and still remains an overly social topic today. Charlie Sheen decided to join Twitter after being suspended from the show and broke record in gathering millions of followers in shortest time. While on the other hand, Kutcher also has a very strong fan base; with 6.7 million Twitter followers, and even more fans on Facebook. There is no doubt that Kutcher is one of the most socially famous celebrities in the entertainment business today. So the question bumps in mind of many readers, will this high social reputation be any good to the ratings of the show?
When the V.P. and general manager of TV Guide Digital, Christy Tanner, was inquired for her opinion, she stated that “Two and a Half Men won’t live or die by social media.” She was very determined that “The show will continue to be successful if fans continue to find the show funny.” However, than she mentioned that this does not mean his popularity on social media will be completely useless, she also admitted that “This is an incredible opportunity for Two and a Half Men, Chuck Lorre, Warner Bros. Television and CBS to leverage Ashton’s Kutcher’s tremendous social media following.”
Then again his popularity on social media was not much helpful in the promotion of his films at the box office, which did not go as well as expected. But Tanner was keen to address that film and television might not be related in this case; she explained that a weekly series, instead of one time opening weekend of a movie gives much more chances to benefit. She asserted that “this could be a great opportunity to see what can move the needle with social media and its impact on engagement and ratings.”
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