Epsilon’s Parent Company ‘Alliance Data Systems’ Also Issues Apology and Promises to These Catch Sophisticated Cyber Thieves

The parent company of Epsilon, Alliance Data Systems Corp., also spoke publically after the apology from the president of Epsilon, Bryan Kennedy. It again gave the confirmation of the same statement claiming that nothing else but the names and email addresses of customers were among the compromised data and that nothing like credit card information or social security numbers are even slightly under danger.

Alliance Data declared that this theft, which seems to be one of the biggest cyber crimes of its time, was conducted by the "highly sophisticated cyber thieves" hence it claimed that Epsilon has been completely investigating the "unauthorized entry" into its email system. It announced that all relevant federal authorities along with forensics experts are working collaboratively now enhancing additional security protocols to the database of its subsidiary, Epsilon.

Ed Heffernan, the C.E.O. of Alliance Data gave an official testimonial, saying that "We will leave no stone unturned and are dealing with this malicious act by highly sophisticated cyber thieves with the greatest sense of urgency." He then later also admitted that "We fully recognize the impact this has had on our clients and their customers, and on behalf of the entire Alliance Data organization, we sincerely apologize."

Almost all major kind of companies have come forward and publically warned all its customers for any type of frauds coming their way through emails. Some of the companies which have come forward include Hilton and Marriott hotels, Verizon, Walgreens, Best Buy, Kroger, New York & Co. and Target. Whereas, since banking is considered to be much more sensitive, hence the banking and financial firms immediately notified customers; Citigroup, JPMorgan Chase, Capital One, US Bank, Barclays Bank of Delaware and Ameriprise Financial were among them.

Computer security experts are calculating that several million names and their respective email addresses are among the data which was stolen, and referred to this incident to be one of the largest data thefts in US history.