Epsilon Gives an Official Apology and States It Had “Minimal If Any Impact" On the Company

The company behind the massive data theft which almost involved all of the companies with huge cliental like Best Buy, Citigroup, and plenty other renowned brands gave an official statement this Wednesday. It said that this theft has undeniably leaked millions of names with e-mail addresses but it promised that this mishap shall not hinder the company’s email marketing audience.

Epsilon, which is actually a subsidiary of Alliance Data Systems Corp., fell victim to a very large scale hacking. This inevitably triggered a panic in general as all the companies, whose data was stolen, immediately published public warnings to warn their customer to be precautious, hence this week all major retailers, banks and plenty others were a part of this practice.

Epsilon is trusted to send a huge chunk of more than 40 billion emails annually on behalf of its large client base of almost 2,500 companies, which includes many companies which are very large, sending stuff like loyalty rewards programs and all kinds of updates to the subscribers.

The official statement passed on Wednesday, also included that made it very clear on behalf of Epsilon, claiming that not a single customers Social Security Number and/or credit card numbers or any other personal detail except only email address was compromised at all. The president of Epsilon, Bryan Kennedy, took the liberty of apologizing to the massive audience which has to remain cautious and the inconvenience caused to its customer companies. He guided people to ignore any kinds of "phishing" emails that they might be receiving.

However, the company also boasted that, in the long run, only 2% of its overall client base was affected through this mishap and that the rest of the email volumes are hopefully not going to affect that much. Epsilon quoted that the mishap had "minimal if any impact" on Alliance Data's financial performance. Than several statistics were declared, implying the integrity of Epsilon as it generated $65 million in operating profit last year, with $613 million in revenue i.e. 22% of Alliance Data's total.