Tuesday, May 17, 2011

Apple Initiates Its Cloud-Based Music Service for iTunes Library Great Competition

Image representing Apple as depicted in CrunchBase             Image via CrunchBase
According to a recent report by Reuters, Apple is almost sealing its pursuit for making a cloud-based music service. Just as fresh as a week ago, it was largely reported that Apple has hired a new key person for its business, Kevin Timmons. Who was very much involved with the Microsoft’s cloud computing technology, and has apparently made than one week worthy enough for another rumor from the company.
 Reuters cited the sources of this news to be the “people who asked not to be named as the talks are still confidential.” Which implies that the two parties discussing the deal are not certainly identified yet. Most likely the other party is the record companies, but there is again the chance for the discussion is with just the same record companies which were involved with Google’s discussion for their attempts at a Google Music service. Both the odds are almost equal as it has been confirmed by many industry sources that the discussions of Google and their relevant record companies “have gone backwards.”

This rumors, and yet-to-be-confirmed, Apple’s new cloud-based service will enable the users to save their iTunes music library remotely. Hence, allowing the user to have an easy access to it on the go, provided that they just have a smooth Internet connection only.
The Reuters report also reported from another anonymous source that the Cupertino Company, which officially did not sign any such licenses for the service yet. These claims, according to many analysts, indicate towards Google and the difficulties it faces in the discussions. On the other hand, there has been no feedback regarding the discussions Apple has been hosting with any company.
Considering all the hassle Google and Apple are going through, surprisingly Amazon did not have to go through such fatigue for music licensing as it pursued with its own cloud-based service, titled ‘Cloud Drive.’ Amazon started off with declaring that the service was not actually needy of any kind of license since all the music being uploaded to the Cloud Drive will be the property of the user. Whereas, the record labels companies did raise the dispute that Amazon does not have any license for streaming the music, hence it shall only be selling it rather. After which Amazon began hosting meetings with the major music industry representatives to try to convince them on agreeing cordially.
If in case Apple succeeds in getting to run its music service before Google, it was obviously a setback for Google which had started the project way earlier. In the chase of this competition to first launch the cloud-based offerings Apple has bought off an enormous data center in North Carolina, worth a approx. amount of $1 billion.

No comments:

Free counters!