This Tuesday, Electronic Arts and Facebook Credits signed a five-year deal that stated that Electronic Arts would only use Facebook Credits to use as the only accepted method of payment for its games on the social networking site. In-depth of the deal, it is settled that EA receives 70% of revenue from Facebook Credits and Facebook gets the other 30%. Consumers use the credits to play games and buy virtual goods within the apps.
Playfish, an app maker EA bought last fall, has created Pet Society and Restaurant City, which are two of the top 10 games on Facebook, as measured by daily active users. Including this, EA itself has a quite impressive catalog of games at Facebook.
The senior vice president at EA Interactive, Barry Cottle said: "Gaming has emerged as the most popular category of applications on Facebook, The natural step is for EA to broaden its relationship with Facebook."
This deal is thought to be very beneficial for Facebook, as it makes a big push for newly launched Facebook Credits. Facebook has been trying to formalize and re-establish relationships with gaming companies. As also earlier this year, Zynga was reportedly threatening to pull its games off Facebook and start its own platform.
However, Later Zynga signed its own five-year deal with Facebook in September. It, like EA, will also receive 70% of revenue from Facebook Credits. Similar such five-year deals made with two other major social gaming companies: Playdom, which is now owned by Walt Disney and Crowdstar, all in this year, proves that Facebook is really concerned about the improving the gaming experience on its social website.
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