Monday, November 15, 2010

Apple Grows Interest In Chinese Market

As the Apple’s latest version of MachBook Air is expected to be released in China, before the end of the month, all the Apple products are now being valued exceptionally in the Chinese market. However, the
Apple's newest products are always arriving late; when it comes to the official launch in the country, hence the Chinese customers have to practice much patience before long awaited launch. Just as the iPhone was launched, in China, two years late than the launch in other countries as the original shipments arrived in late 2009.
But, for a change, this time, Apple launched the iPhone 4 and the iPad in China before even six months delay after their official launch in the U.S. Apple is now planning to rekease the MacBook Air laptop around mid-November in China, only about a month after its launch in the U.S.
Analysts are warning that Apple’s stealing the country’s consumers away from the country's own grey market, as the local vendors will most probably first buy the product overseas only to bring it over to China to sell. However, the early launch of the new products by Apple will ensure to capitalize this agenda.
Although, it is also understandable, that the company to first take a reliable part in certain areas of China's tech market. As Apple only has around the 5.9 percent market share of the smartphones, while in the China’s PC market seems even smaller, at around 0.7 percent, of the total. Whereas, plenty Chinese users majorly complain about how Apple's products can only be bought on the Apple’s own App Store or iTunes to buy anything.

On the other hand, it is also acknowledged that the Apple’s brand name is becoming rather more and more popular in China’s market, in comparison with before, obviously representing more sales. Predictably, raise by the tremendous response to the iPhone 4 officially launched in China in September. iPhone 4 is still selling in some stores, even when Apple reports that it’s bringing backing up their stock.
This indicates that Apple has been working to develop its existence in the country, clearly visible, as the there are now a total of four Apple stores in the country, out of which two just opened in this September. Moreover, just last month, Apple has also launched a new online store in China as well.

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