Friday, July 8, 2011

Twitter CEO Declares That 80 Percent of Advertisers Will Be Renewing Their Approach

Image representing Twitter as depicted in Crun...Image via CrunchBase
More than 80 percent of all the companies which advertise on Twitter Inc.’s microblogging website are going to renew their marketing approach, declared the company's CEO on Wednesday. Twitter is specifically working lately, on restructuring its advertising-based business. CEO Dick Costolo also mentioned that company's future is not only dependent on getting more prices for its shares in the initial public stock offering. Costolo was present at the D9 conference of All Things Digital when he claimed that Twitter's long-term success is not "correlated" with an IPO. Investors are always keeping a sharp eye on such fast-growing social networking companies like Twitter and Facebook, only hoping to become the next blockbuster IPOs. Just last month, the professional social networking site LinkedIn Corp made the decision of listing itself as a publicly-listed company and its shares literally doubled from the original offered price on the first day. Twitter has topped above 200 million registered user accounts, allowing them to constantly update with 140-character long short messages.
Just this Wednesday, CEO Costolo unraveled the latest feature of the company which makes it easier for the users to post photos directly from their Twitter homage along with an additional enhanced search. Costolo asserted that Twitter Inc. hosts an estimated 600 advertisers, which is a steep rise from previous 150 advertisers in 2010. Even though Twitter is boosting up and restructuring its advertising business, Costolo made it clear that Twitter is not doing this under pressure for better revenues at all. He stated that "we don't need to optimize for short-term revenue."

Toshiba Steps in the Tablet Market with Thrive, Going On Sale in July

androidImage by osde8info via Flickr
Toshiba Corp is one of the very recent companies which have stepped their foot in the steeply growing tablet market, it will be making its debut with a 10-inch device called Thrive. It will be retailed at a price slightly less than the Apple Inc’s market leading iPad 2. This new tablet from Toshiba, Thrive, is scheduled to make its way in the market of the United States on the 10th of July, 2011, as other companies like Research in Motion Ltd and Hewlett-Packard Co, still work on their debut products to make their way into the tablet market.
Thrive will only be powered with Wi-Fi connectivity and the basic model will be retailed at the price of $429. It is definitely aimed to be primarily housed at the consumers which are going to use it as a home computer, declared the GM of digital products at Toshiba America, Jeff Barney. This device will be running on the latest version of Google Inc.’s largely admired Android OS’s Honeycomb version. The device will begin its online pre-ordering from 13th June, from almost all retailers including Best Buy Co Inc, Amazon.com Inc and others.
Toshiba is expecting that its tablet sales will explode worldwide and anticipates that it might have to ship even more than 50 million until the end of 2011 only. Chief rival of Toshiba’s Thrive tablet, Apple’s iPad sold almost 15 million devices in just the nine months after its release in 2010. Whereas iPad’s are even expected to further strengthen their dominance in the market in the next term. While in the smartphone market, the chief rival of Apple, Google Inc.’s Android platform is expected to strengthen its leading position. Android market is free to license and being used by innumerable tablets already.

Study at Duke University Reveals That “Metamaterials” Can Enhance, Rather Revolutionize, the Wireless Charging Systems

Entrance to the Medical Center at Duke University                                Image via Wikipedia
It is a norm to be using wireless Internet connection (better known as WiFi), and charging your laptops through the power adopters going into the wall sockets. Now there is another alternative method of charging your electronic gadgets, especially the ones which have the capability of wireless connectivity, is “wireless charging.” It is not exactly a completely invented idea, because there are already devices available in the markets which charge your mobiles and laptops wirelessly, but those are extremely less efficient. However, now a study in the Duke University has made a new revelation.
According to the study supervised by the university, a new word has been coined as "metamaterials," which will be used to refer those composite materials which have extremely unique properties. Predictably these properties will make it further easier to transfer power through wireless methods to the electrical devices with minimum power dissipation. Conventionally an unacceptable amount of electricity is wasted during the transmission from the power source to the wireless device using the wireless charger, but with metamaterials maximum energy will be kept intact, since these materials are best at conduction and refocusing the power lost. Study exemplifies metamaterial, as an array of copper conducting loops It is explained to be imagined as placing an array at given positions between the device and its power source, whereas the electricity will be transferred directly through it.
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