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AOL Inc. has just announced to be soon introducing its professional division, which will be called ‘AOL Industry.’ It is planned to be launched this Monday aiming at three different industries; government, energy and defense. The concept behind the idea is to form an amalgam of both, taking the habits of social media, video and design from consumer-oriented websites of today and then applying those concepts into the media for business professionals.
Jay Kirsch, the Vice President of AOL, himself pointed out that "(Trade media) hasn't done as good a job at innovating as consumer media." Kirsch was the first one to bring forward the idea behind this concept in front of AOL executives at the end of last summer. Kirsch was keen to observe that "If you look at most of the innovations that have really changed media most of them have been consumer facing and not business-to-business."