Digital billboards which are plausible for displaying chosen ads after calculating the audience standing in front to witness the ad was only seen previously in the movie titled ‘Minority Report.’ Though now a very recent launch by a company, startup has also shared the same vision and has the goal to make such targeted billboard advertising as common as targeted online advertising.
The new billboards image |
Immersive Labs has launched this unique technology regarding the billboard at TechStars' Demo Day in New York on Thursday. According to the information provided, the billboard processor combines the analysis of input video with the environmental sensors feedback, additively also keeping an eye on the Twitter and Foursquare figures and then finally formulates which particular ad would be best for the display at the moment.