The video game developers have unanimously formed a group among themselves which will be representing the body and protecting their concerns, hence its first move was against Amazon.com Inc. Amazon has been accused of putting unnecessary pricing terms which will directly hurt the developers in the long run as they believe that Amazon is in pursuit of creating a monopoly in the market while selling Android games.
This unanimous body, give the name of an association ‘The International Game Developers Association’ published a mail to all its members updating them all regarding their conflict and progress of that conflict with Amazon. This mail was sent on Thursday and informed that their demand is for Amazon to require developers for permanently lower their prices on Amazon if they are offering a discount, even temporarily, on another outlet. It was written that "Amazon has little incentive not to use a developer's content as a weapon with which to capture marketshare from competing app stores.”