Creating a very effective amalgam of gamming and charity, Sony Online Entertainment has now introduced in-game virtual items for sale, which any player can buy during their game and the money deducted will be used for supporting those affected of Japan's recent earthquake and tsunami.
Several SOE games players now have a new item for sale, which is titled cherry blossom; it is available in the market place of specific games. This strategy is designed for raising awareness among the audience for the tragedy of the day, SOE has promised to donate a $10 for every cherry blossom purchased for the dates; 25th to 28th of March. All the proceedings collected will be sent to the American Red Cross to assist in their relief program. Moreover, several other items similar to cherry blossoms will also be available alternatively for the same purpose.