Thursday, November 4, 2010

Facebook, Biggest Name In Social Networking Got Smaller Overnight.

The ironic part of the story is, that once Facebook got smaller, millions of users complained about it on Twitter immediately on Wednesday morning. The font size of almost the entire website has been, apparently been reduced in size. Folks complained about the tweak, they say that, with their poor News Feed-browsing eyes.
Twitter user @esilverstein complained sarcastically in these words: "Eye doctors everywhere must love the smaller default font onFacebook this morning. Eyes squinting everywhere!”
While other users who commented like @thembithembi had more lik a sillier tone: "What kind of bionic carrot-flavored crack rock are the facebook developers smoking to make the font this small? I call ageism!"
Having quoted that, as we know there are always two sides of a story. Not everyone was unhappy with this change, some users appreciated and welcomed this change by Facebook.
"I'm apparently the odd man out but i've always liked small fonts indesign, so i give two tiny thumbs up to new Facebook font," wrote user kenromano.
As of now surprisingly, there had been no announcement mentioning of the change on its site by Facebook at all.

EA & Facebook Together For Five More Years – Contracts Singed.

This Tuesday, Electronic Arts and Facebook Credits signed a five-year deal that stated that Electronic Arts would only use Facebook Credits to use as the only accepted method of payment for its games on the social networking site. In-depth of the deal, it is settled that EA receives 70% of revenue from Facebook Credits and Facebook gets the other 30%. Consumers use the credits to play games and buy virtual goods within the apps.

Playfish, an app maker EA bought last fall, has created Pet Society and Restaurant City, which are two of the top 10 games on Facebook, as measured by daily active users. Including this, EA itself has a quite impressive catalog of games at Facebook.

The senior vice president at EA Interactive, Barry Cottle said: "Gaming has emerged as the most popular category of applications on Facebook, The natural step is for EA to broaden its relationship with Facebook."
This deal is thought to be very beneficial for Facebook, as it makes a big push for newly launched Facebook Credits. Facebook has been trying to formalize and re-establish relationships with gaming companies. As also earlier this year, Zynga was reportedly threatening to pull its games off Facebook and start its own platform.

However, Later Zynga signed its own five-year deal with Facebook in September. It, like EA, will also receive 70% of revenue from Facebook Credits. Similar such five-year deals made with two other major social gaming companies: Playdom, which is now owned by Walt Disney and Crowdstar, all in this year, proves that Facebook is really concerned about the improving the gaming experience on its social website.

Finally Adobe’s Flash Comes To Apple’s iPhone/iPad etc.

Just after buying a $2.99 app in the App Store, now you finally get Flash video come to you finally. Yes, now Adobe’s flash finally comes for all iOS users. Skyfire is the name of the app with this functionality to make it through the App approval process. It is believed that 75% (ish) of online videos are encoded using Flash, and this fact has been a thorn in the side of iOS users for quite a while now.
Steve Jobs, from Apple, has been hesitant to collaborate with Adobe’s flash integration because it is believed that Flash tends to cause a lot of errors / crashes on Macs. Somehow, Skyfire manages to work through, by rendering Flash video into HTML 5 and then displaying it in iOS. With any luck, this is expected to cause fewer Flash-related crashes.
Although this privilege is extremely limited to the App, the random Games and non-video Flash content will still not work on iOS devices.

New Wordpress App Exclusively For Nokia!

Now finally after Android and Blackberry Wordpress announces app exclusively made, this time, for Nokia phone users. As we already know, the popular and recently growing blogging platform has been putting time and energy into making mobile applications and making the experience of blogging from mobile more technical. Its safe to say that, Wordpress has be overall successful in making it easier for smartphone users to blog remotely. This recent announcement of the new launch will not only be a step ahead, but will allow Wordpress to gain more potential users.

It says officially in their blog post, “We are very excited to share with all of you that in the coming weeks we’ll be opening up a beta test for the official Open Source WordPress for Nokia app. For developers who are interested in getting involved, we just opened-up a dev blog with details, links to the source code and trac tickets, and an early alpha build. We’ll be leveraging the Qt framework which means will be able to support both the S60 and Maemo platforms.”

Even though, it was unanticipated that WordPress would continue to support S60, considering that even Nokia has dropped Symbian, the support for Maemo seems reasonable. In fact, it is now widely believed that Maemo could be the next big competitor to other smartphone platforms such as Android, iPhone and Blackberry.

Wordpress version 2.7 is currently supported in the new application currently, but we can expect to see it updated with the newest version and more bells and whistles in the near future. Quite predictably Wordpress this new Nokia app is offered free of charge, just as all the other mobile applications for iPhone, Blackbery and Android. However, this app is not yet compatible with Symbian3 devices like the N8, C6, C7, but can be used on the N97 Mini and X6.

Now Your Stream Of Tweets Will Include Ads From Others –Twitter.

In the pursuit of making more and more profit, this time Twitter is planning to roll out in-stream advertising slowly, with phased implementation. Apparently, it will remain a work in progress. Twitter Inc, has already begun testing Promoted Tweets technique with one of its partners, HootSuite. Such experiments of Twitter are meant for better understanding regarding how and when to place the ads, hopefully aimed to be as unobtrusive to the microblogging company’s loyal users.

Just as the Promoted Tweets aren’t exactly selected in a very random manner, the key there is relevance; Twitter believes it is much more potentially useful to make sure that the ads you see in your stream are aimed directly at you. Means the audience will be targeted efficiently.

Twitter, itself has mentioned in its post announcing the roll out in these words, “During this testing period with HootSuite, we will experiment with where and when Promoted Tweets are shown in the timeline. Not all HootSuite users will see Promoted Tweets and those who do may see different Promoted Tweets in different places in their timeline. As with Promoted Tweets in search, we will display Promoted Tweets in the timeline when they are relevant. Similar to our Promoted Account recommendations, we use several signals to determine a Promoted Tweet’s relevance to a user, including the public list of whom they follow. We will expand the rollout only when we feel we’re delivering a high-quality user experience.”

The response to this new idea of ‘in-stream advertisements’ can’t really be predicted, in fact most believe to have a very mixed and varied response considering the large audience.

Quite expectedly Twitterati was rather displeased with seeing their stream, as they say, “polluted” with ads, but at the same time, there is also an understandable agreement that Twitter can’t continue forever without generating more revenue.

Rumor has it; Virgin, Starbucks and Red Bull are some of the expected companies which will play partners in Twitter’s this in-stream advertising. Similar companies were also the part of previous Promoted Tweet campaigns which are currently being run on Twitter. Not to mention that only last month, Twitter was selling Promoted Tweets for upwards of $100,000. It’s again unpredictable, what advertisers may be willing to pay for such in-stream ads.
Free counters!